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The Frisbee Journal

Field notes for the
modern stud.

Practical writing on genetics, sales, marketing and the systems that power Australia’s leading cattle and sheep operations.

Cattle in yards where an EID or NLIS tag reader scans electronic ear tags
Software & TechnologyFeatured

The Best EID and NLIS Tag Readers in Australia: 2026 Buying Guide

Compare current Gallagher, Tru-Test, Allflex and Shearwell EID and NLIS tag readers in Australia on price, battery, memory, and iPhone pairing.

Nicholas Fenton
12 min read

All articles

37 posts
Sheep drafted through yards in Australia where NLIS ear tags are read and recorded
Farm Management

Livestock Ear Tag Colours in Australia: Complete Guide

A guide to livestock ear tag colours in Australia, covering NLIS sheep colours by year, cattle breeder and post-breeder tags, and state rules.

15 min read
Ewes grazing Australian pasture, the flock stage where sheep pregnancy scanning drives feeding decisions
Farm Management

Sheep Pregnancy Scanning: The Complete Australian Guide

A complete guide to sheep pregnancy scanning in Australia: why and when to scan, wet and dry versus multiples, costs per head, and recording results.

10 min read
Young cattle in yards where drenching for worm control and treatment recording takes place
Farm Management

What Is Drenching Cattle? A Best Practice Guide for Australia

A best practice guide to drenching cattle in Australia, covering worm drenches, drench resistance, rotation, worm egg counts, dosing, and records.

12 min read
Frisbee sale catalogue tools showing lot listings inside the app
Product Updates

Print Catalogues in Minutes and Smarter Buyer Matching

Two new Frisbee tools for spring sales: generate a print-ready sale catalogue from your event, and see which lots each buyer is most likely to want.

6 min read
Frisbee digital sale catalogue on a phone showing favourited lots and buyer notes
Product Updates

Know Who's Watching: Buyer Favourites and Sale Catalogue Analytics

Frisbee digital sale catalogues let buyers save favourite lots and add notes, so you can see which lots draw attention before sale day.

5 min read
Australian livestock producer reviewing centralised animal records on a laptop
Farm Management

Building Livestock Records That Survive a Handover

Spreadsheets fade and people leave. How Australian cattle and sheep producers build livestock records that outlast any one person on the operation.

9 min read
Frisbee digital sale catalogue showing admin and public buyer views overlaid on Australian pastoral landscape
Sales & Marketing

Build a Digital Sale Catalogue That Sells: A 2026 Guide

Why digital sale catalogues outperform PDFs and print, what makes them convert browsers into bidders, and how to build one that sells your genetics.

7 min read
AI-powered email generation for livestock stud marketing campaigns
Product Updates

AI Email Generation: Better Sale Emails in Minutes

Frisbee's AI email generation helps stud breeders write professional sale announcements, client follow-ups, and seasonal campaigns in minutes.

7 min read
Australian cattle grazing on dry pastoral land representing the 2026 beef production outlook
Industry Insights

Australian Beef Outlook 2026: After Record 2025 Production

After near-record production in 2025, what the latest Rabobank outlook says about Australian beef prices, exports, and profitability in 2026.

5 min read
Livestock producer crafting a professional sale announcement email on computer
Sales & Marketing

The Anatomy of a High-Converting Sale Announcement Email

How to craft sale announcement emails that livestock buyers open and act on, from subject line formulas to a ready-to-use template.

9 min read
Group of young bulls photographed in golden hour lighting showcasing conformation
Sales & Marketing

Livestock Photography 101: Capturing Your Genetics for Maximum Impact

How to photograph and film your livestock for maximum buyer impact, with practical tips on lighting, angles, and smartphone techniques.

14 min read
Digital marketing analytics for livestock stud showing buyer engagement metrics
Software & Technology

Digital Marketing for Sheep & Cattle Studs

Digital marketing strategies that reach more buyers for your sheep and cattle stud, from email campaigns to social media that showcase your genetics.

9 min read
Angus bulls lined up at professional on-property sale
Software & Technology

Running a Successful Bull Sale: From Catalogue to Gavel

Master every stage of your bull sale, from catalogue creation and buyer marketing to registration, sale day technology, and analysing results.

10 min read
Livestock producer managing buyer relationships on digital platform
Software & Technology

Building a Buyer Database: CRM for Livestock Producers

Your buyer list is your stud's most valuable marketing asset. How to build, segment, and nurture a buyer database that drives repeat sales.

11 min read
Australian stud cattle sale with digital catalogue display
Software & Technology

Livestock Sales Software: What Australian Studs Need

What Australian cattle and sheep studs need from livestock sales software, from buyer CRM to professional catalogues that drive sale success.

10 min read
Professional sheep stud marketing showing rams in a sale catalogue
Software & Technology

How to Market Your Sheep Stud in 2026: A Digital Guide

Digital marketing strategies to market your sheep stud in 2026, reach more buyers, and drive ram and ewe sales, from email campaigns to social media.

9 min read
Frisbee livestock management app on iPhone showing animal records
Product Updates

Frisbee iOS App Now Live: Manage Your Stud From Your iPhone

The Frisbee iOS app is now on the App Store. Record weights, capture photos, and manage your herd from anywhere on your property, no laptop needed.

4 min read
Frisbee marketing analytics showing geographic buyer distribution and campaign engagement
Sales & Marketing

Your Cattle Are World-Class. Your Marketing Should Be Too.

You have bred superior livestock, so make sure the right buyers see it. Frisbee brings professional email marketing into your livestock software.

3 min read
An Australian stud breeder reviewing breeding data on a laptop in a shearing shed.
Breeding & Genetics

Why Owning Your Breeding Data Is Crucial for Stud Success

Stud breeders cannot afford records that are scattered or held by someone else. Why owning your breeding data is a real competitive advantage.

5 min read
Modern cattle stud representing the future of livestock technology and AI breeding
Industry & Technology

The Future of Australian Studs: AI and Smarter Breeding

How AI, advanced analytics, and data-driven breeding are transforming Australian cattle and sheep studs, and what the future holds for the industry.

6 min read
Stud breeder discussing cattle with buyer client
Sales & Marketing

Client Relationships in the Digital Age: Livestock CRM for Studs

Repeat buyers are your most valuable asset. How livestock CRM tools help Australian studs build stronger client relationships and repeat business.

6 min read
Prime stud bull ready for auction at an Australian bull sale
Sales & Marketing

Sale Day Success: Preparing Your Bull Sale with Software

How livestock management software helps you prepare, present, and run a professional bull sale that maximises your returns on the day.

6 min read
Australian livestock representing EBV breeding decisions and genetic progress
Breeding & Genetics

5 EBV Mistakes That Cost Australian Producers Money

The five biggest EBV mistakes Australian cattle and sheep producers make, why each one costs money, and how to avoid them.

5 min read
Frisbee cattle breeding software animal list showing comprehensive records
Software & Technology

Cattle Breeding Software vs Spreadsheets: When to Make the Switch

An honest comparison of spreadsheets versus dedicated cattle breeding software, and how to know when it is time to upgrade your records.

6 min read
A stud breeder photographing prime breeding stock with a smartphone for social media marketing.
Marketing & Sales

From Paddock to Profit: Digital Marketing for Modern Studs

Today's stud buyers are online before they set foot on-farm. How to build a digital presence that turns browsers into bidders for your stud.

6 min read
Frisbee livestock management app running on smartphone in the field
Software & Technology

Mobile Livestock Management: Running Your Stud From Your Phone

How mobile-first cattle and sheep software lets you manage your stud from the paddock, the yards, or anywhere you have your phone.

6 min read
Australian wool and sheep representing sheep management software users
Software & Technology

Sheep Management Software: The Complete Australian Guide

Everything Australian producers need to know about sheep management software, from wool tracking to lambing records and what works on farm.

6 min read
Australian stud cattle in paddock representing cattle management software users
Software & Technology

Choosing Cattle Management Software for Your Australian Stud

Choosing cattle management software for your Australian stud? A guide to the features, pricing, and factors that matter when picking a system.

6 min read
Quality stud cattle at an Australian livestock sale
Industry & Technology

The Modern Stock Agent's Toolkit: Digital Solutions

How stock agents use digital tools to manage consignments, track buyers, and streamline the sales that shape their work in Australia.

5 min read
Mixed sheep breeds in an Australian paddock representing diverse flock management
Sheep Management

Managing Multi-Breed Sheep Operations: One System for All Your Flocks

Running Merinos and terminal sires together? How the right software tracks wool, meat, and maternal genetics across multiple sheep breeds.

5 min read
A cattle breeder using a tablet in the paddock to review AI-powered breeding recommendations.
Breeding & Genetics

Smarter Stud Decisions: How AI Is Changing the Breeding Game

AI is helping Australian stud breeders make sharper, faster, more profitable breeding decisions. Here is how these tools give breeders the edge.

5 min read
A prime stud bull standing in a lush Australian paddock, showcasing quality genetics.
Breeding & Genetics

Boost Your Stud's Bottom Line: Smarter EBV Record Keeping

How proper EBV record keeping helps you breed better, market smarter, and keep clients happy, so you get top dollar for your stud stock.

7 min read
Frisbee animal list interface showing comprehensive herd management with searchable livestock records
Herd Management

Ditch the Notebook: Centralised Animal Management for Studs

Australian studs lose hours each week to scattered records. How centralised digital animal management cuts admin time and costly errors.

10 min read
Frisbee sales dashboard showing live auction tracking, lot management and sale analytics
Sales & Marketing

From Catalogue to Gavel: Streamlining Your Next Bull Sale

Preparation is the difference between an average and an exceptional bull sale. A complete guide to the workflow from planning to post-sale analysis.

10 min read
Frisbee CRM client list showing buyer database with purchase history and contact details
Client Management

It's Not Just Cattle, It's Relationships: CRM for the Modern Breeder

In seedstock you sell trust as much as genetics. Why buyer relationships are your biggest asset and how CRM helps you protect them.

2 min read
Frisbee sire analytics dashboard showing EBV comparisons and genetic performance data
Breeding & Genetics

Data-Driven Decisions: Unlocking the Power of EBVs

EBVs can accelerate genetic progress two to three times over visual selection. How to interpret, compare, and use EBV data in your breeding.

9 min read