Connect with your clients effectively using integrated communication tools and professional marketing features.
14-day free trial · No credit card required
Showcase your livestock and promote your stud with professional marketing tools. Create polished sale catalogues, design email campaigns, manage social media content, and track marketing effectiveness.
14-day free trial · No credit card required
Email and SMS campaigns, buyer segments, and sale announcements, all built into the platform that holds your records
Send targeted campaigns to your buyer database without exporting contacts to a separate marketing tool.
Group buyers by breed interest, purchase history, or location so each message reaches the people most likely to act.
Build professional announcements with lot highlights and a link to your digital catalogue, then send them in minutes.
Track open and click-through rates on every campaign so you know which buyers to follow up before sale day.
Send targeted campaigns to your buyer database without exporting contacts to a separate marketing tool.
Group buyers by breed interest, purchase history, or location so each message reaches the people most likely to act.
Build professional announcements with lot highlights and a link to your digital catalogue, then send them in minutes.
Track open and click-through rates on every campaign so you know which buyers to follow up before sale day.
Reach the right buyers with targeted campaigns and professional content.
Send targeted updates, promotions, and newsletters directly from the platform. Reach your buyer database with sale announcements, sire updates, or seasonal newsletters without switching between email marketing tools, contact lists, and your stud records. Everything runs from one system.
Create beautiful, informative online pages for your sales and individual animals. Give buyers a professional digital experience where they can browse lots, view photos and video, check genetic data, and register their interest, all branded to your stud and shareable via email or social media.
Segment your client list to send relevant information to the right buyers. Instead of blasting every contact with every update, target Angus buyers with Angus sale invitations and Merino clients with ram sale details. Relevant messaging drives higher engagement and better sale day attendance.
Track the performance of your marketing campaigns with open and click-through rates. See which emails get opened, which links get clicked, and which campaigns drive enquiries. Use this data to refine your messaging, timing, and targeting for progressively better results with each campaign.
Utilise a library of templates for emails, newsletters, and sale announcements. Start with professionally designed layouts that reflect the quality of your operation, then customise with your branding, colours, and content. Templates save hours of design work while ensuring every communication looks polished.
Easily embed animal listings and sale information onto your existing website. Share your catalogue, individual animal profiles, and enquiry forms via embeddable widgets that work with any website platform. Keep your public-facing content in sync with your Frisbee data without manual duplication.
HOW IT WORKS
Group your buyers by purchase history, breed interest, or location so each message reaches the people most likely to act. Segment by spending patterns, geographic region, or custom criteria, then send personalised content that speaks to what each audience actually cares about rather than a generic blast to everyone.
Start from templates built for livestock marketing, or write your own email and SMS messages. Personalise each one with buyer names, specific animal details, or past purchase references. The more relevant a message feels to the reader, the more likely they are to open it and act on it.
Send your campaigns and track engagement inside Frisbee. Schedule messages for the right time and watch open rates, click-through rates, and enquiries as they come in. Each campaign shows you what resonates with your buyers, so the next one is sharper and better targeted than the last.
Common Questions
Common questions about marketing tools, email campaigns, and digital promotion for livestock studs.
The best way to market a bull or ram sale is to combine targeted email and SMS campaigns to your buyer database with professional digital catalogues and sale pages you can share on social media. Frisbee brings these together in one platform, so your branding and messaging stay consistent across every channel.
Client segmentation lets you send the right message to the right buyers. Instead of blasting your entire list, you can target Angus buyers with Angus sale updates, or reach repeat purchasers with early access offers. Frisbee segments by breed interest, purchase history, location, and custom criteria.
Yes. Frisbee tracks open rates, click-through rates, and engagement metrics for every email and SMS campaign. See which subject lines perform best, which buyers clicked through to your catalogue, and measure the direct impact of your marketing on sale enquiries and outcomes.
Yes. Frisbee provides embeddable widgets and direct links to share animal listings, sale catalogues, and enquiry forms on your existing website. It works with any website platform including WordPress, Squarespace, Wix, or custom-built sites.
Frisbee helps you build your email list by capturing buyer details from sale enquiries, website enquiry forms, and field day interactions. Every contact that enters your system, whether through a sale, an enquiry, or manual entry, becomes part of your marketable database. Over time, this grows into a valuable asset that drives attendance and competition at your sales.
An effective sale announcement email should include the sale date and location, a highlight of your top lots with photos, key genetic data or EBV summaries, a link to your full digital catalogue, and a clear call to action for registration or enquiries. Frisbee’s email templates are designed specifically for livestock sale announcements and include all of these elements.
Yes. Frisbee supports SMS campaigns alongside email. SMS is particularly effective for time-sensitive communications like sale day reminders, catalogue release notifications, or last-minute updates. You can send to your full contact list or target specific segments, and all messages are logged against client profiles for a complete communication history.
Digital marketing through Frisbee complements traditional advertising rather than replacing it. The key advantage is measurability. You can see exactly who opened your email, clicked your catalogue link, and submitted an enquiry. Digital also allows targeted messaging to specific buyer segments, which is not possible with a broad-reach journal ad. Most successful studs use both channels, with digital driving the bulk of direct buyer engagement.
Frisbee includes email and SMS marketing tools within your subscription. There are no per-email charges for standard campaign volumes. For studs sending very high volumes, we offer plans that scale with your needs. Contact our team for details on the plan that best suits your operation’s marketing requirements.
