Connect with your clients effectively using integrated communication tools and professional marketing features.
Showcase your livestock and promote your stud with professional marketing tools. Create polished sale catalogs, design email campaigns, manage social media content, and track marketing effectiveness.
Everything you need to manage clients and deals—nothing you don't
See the full history of every client: conversations, proposals, projects, and past work.
Track proposals, retainers, and renewals without complex pipelines.
Always know who to follow up with and what needs to happen next.
Works just as well for solo consultants as it does for small firms.
Axis is designed for you
Everything you need to manage clients and deals—nothing you don't
See the full history of every client: conversations, proposals, projects, and past work.
Track proposals, retainers, and renewals without complex pipelines.
Always know who to follow up with and what needs to happen next.
Works just as well for solo consultants as it does for small firms.
Reach the right buyers with targeted campaigns and professional content.
Send targeted updates, promotions, and newsletters directly from the platform. Reach your buyer database with sale announcements, sire updates, or seasonal newsletters without switching between email marketing tools, contact lists, and your stud records — everything runs from one system.
Create beautiful, informative online pages for your sales and individual animals. Give buyers a professional digital experience where they can browse lots, view photos and video, check genetic data, and register their interest — all branded to your stud and shareable via email or social media.
Segment your client list to send relevant information to the right buyers. Instead of blasting every contact with every update, target Angus buyers with Angus sale invitations and Merino clients with ram sale details. Relevant messaging drives higher engagement and better sale day attendance.
Track the performance of your marketing campaigns with open and click-through rates. See which emails get opened, which links get clicked, and which campaigns drive enquiries. Use this data to refine your messaging, timing, and targeting for progressively better results with each campaign.
Utilise a library of templates for emails, newsletters, and sale announcements. Start with professionally designed layouts that reflect the quality of your operation, then customise with your branding, colours, and content. Templates save hours of design work while ensuring every communication looks polished.
Easily embed animal listings and sale information onto your existing website. Share your catalogue, individual animal profiles, and enquiry forms via embeddable widgets that work with any website platform. Keep your public-facing content in sync with your Frisbee data without manual duplication.
HOW IT WORKS
Build Client Segments
Group your clients based on purchase history, interests, or location. Create dynamic segments that automatically update as client behaviour changes. Segment by breed preferences, spending patterns, geographic location, or custom criteria to ensure your marketing messages reach the most relevant audiences with personalised content. Effective segmentation is the difference between a generic email blast that gets ignored and a targeted message that drives action.
Craft Messages
Use templates or create custom emails and SMS messages for your campaigns. Access a library of professionally designed templates for sale announcements, newsletters, and promotional content. Personalise messages with client names, specific animal details, or past purchase references to increase engagement and response rates. The more relevant your message feels to the recipient, the more likely they are to open it, read it, and act on it.
Launch & Track
Send your communications and track engagement metrics within Frisbee. Schedule campaigns for optimal timing and monitor open rates, click-through rates, and enquiry conversions in real time. Analyse performance to understand what content resonates with your audience and refine future campaigns based on actual data rather than guesswork. Each campaign you send generates insights that make the next one more effective.
Common questions about marketing tools, email campaigns, and digital promotion for livestock studs.
The best way to market a bull or ram sale is to combine targeted email campaigns to your buyer database with professional digital catalogues and social media promotion. Frisbee lets you do all three from one platform, ensuring consistent branding and messaging across every channel.
Client segmentation lets you send the right message to the right buyers. Instead of blasting your entire list, you can target Angus buyers with Angus sale updates, or reach repeat purchasers with early access offers. Frisbee segments by breed interest, purchase history, location, and custom criteria.
Yes. Frisbee tracks open rates, click-through rates, and engagement metrics for every email and SMS campaign. See which subject lines perform best, which buyers clicked through to your catalogue, and measure the direct impact of your marketing on sale enquiries and outcomes.
Yes. Frisbee provides embeddable widgets and direct links to share animal listings, sale catalogues, and enquiry forms on your existing website. It works with any website platform including WordPress, Squarespace, Wix, or custom-built sites.
Frisbee helps you build your email list by capturing buyer details from sale registrations, website enquiry forms, and field day interactions. Every contact that enters your system — whether through a sale, an enquiry, or manual entry — becomes part of your marketable database. Over time, this grows into a valuable asset that drives attendance and competition at your sales.
An effective sale announcement email should include the sale date and location, a highlight of your top lots with photos, key genetic data or EBV summaries, a link to your full digital catalogue, and a clear call to action for registration or enquiries. Frisbee’s email templates are designed specifically for livestock sale announcements and include all of these elements.
Yes. Frisbee supports SMS campaigns alongside email. SMS is particularly effective for time-sensitive communications like sale day reminders, catalogue release notifications, or last-minute updates. You can send to your full contact list or target specific segments, and all messages are logged against client profiles for a complete communication history.
Digital marketing through Frisbee complements traditional advertising rather than replacing it. The key advantage is measurability — you can see exactly who opened your email, clicked your catalogue link, and submitted an enquiry. Digital also allows targeted messaging to specific buyer segments, which is not possible with a broad-reach journal ad. Most successful studs use both channels, with digital driving the bulk of direct buyer engagement.
Frisbee includes email and SMS marketing tools within your subscription. There are no per-email charges for standard campaign volumes. For studs sending very high volumes, we offer plans that scale with your needs. Contact our team for details on the plan that best suits your operation’s marketing requirements.
