CRM, Sales & Marketing for Cattle & Sheep Producers

Frisbee is a CRM, sales, and marketing platform built specifically for Australian cattle and sheep stud producers. It replaces scattered spreadsheets and disconnected tools with one integrated system for managing client relationships, creating professional sale catalogues, running targeted marketing campaigns, and tracking sales performance. Frisbee also supports animal records and data management to power your sales and marketing.

Yes — Frisbee fully supports both cattle and sheep operations on the same platform. For cattle, we support Angus, Hereford, Brangus, Charolais, Limousin, and more with EBV integration from BREEDPLAN. For sheep, we support Merino, Dorper, Poll Dorset, White Suffolk, and other breeds with ASBV data from Sheep Genetics. The platform adapts to your specific livestock type with customisable fields, breed-specific features, and breed society integration. Many producers manage multiple species on the same account.

Frisbee gives every client a complete profile — purchase history, communication logs, interests, and engagement data. Track interactions from first enquiry through repeat purchases, segment your client list for targeted marketing, set follow-up reminders, and build stronger buyer relationships. Import existing client lists from spreadsheets to get started quickly.

Frisbee includes powerful sale management tools that streamline your entire sale process. Create digital and print-ready catalogues, manage lots with photos and videos, track client interest, and review post-sale analytics. Professional sale pages showcase your animals with comprehensive genetic data, and buyer engagement tracking helps you maximise clearance rates and average sale prices.

Frisbee plans start at $149/month for smaller studs with up to 400 cattle or 2,000 sheep. All plans include CRM, sale catalogues, marketing tools, and email support. Higher-tier plans add advanced sales features, priority support, and custom branding. Save approximately 15% with annual billing. Visit our pricing page for detailed plan comparisons or contact us for enterprise pricing.

Sign up for a free 14-day trial — no credit card required. Our setup wizard guides you through adding your first clients and configuring your stud in minutes. Import existing data from spreadsheets with our bulk import tool, and our Australian-based support team provides complimentary onboarding assistance. Most producers are fully operational within 1-2 weeks.