Years of Livestock Marketing Honed Into One Platform
We understand the challenges of running a modern stud operation because we've lived them. From client relationships to sale catalogues and marketing campaigns, Frisbee brings decades of livestock marketing expertise into a single, powerful platform.
Our Mission
Empowering livestock producers with an innovative, flexible, and easy-to-use sales & marketing platform that optimises relationships by keeping them connected with their clients and data.
Our Vision
A future where every cattle and sheep producer has access to enterprise-grade technology that turns breeding data into competitive advantage, without the complexity of traditional farm management systems.
Our Story
For years, Australian livestock producers have juggled spreadsheets, paper records, and disconnected software just to manage their stud operations. Client data lived in one system, sales records in another, and marketing in email threads that disappeared over time.
Frisbee was founded because I saw firsthand the frustration of producers trying to piece together a sale from 50 different notebooks and spreadsheets. There had to be a better way - a platform designed specifically for the unique needs of cattle and sheep studs.
After working alongside studs across New South Wales, Victoria, Queensland, and beyond, it became clear that the industry needed more than just record-keeping software. Producers needed a complete platform that tied together client relationships, professional sale catalogues, and targeted marketing campaigns - the three pillars that actually drive revenue in a stud operation.
We're constantly evolving based on feedback from producers like you. Every feature we build solves a real problem faced by working studs. From Angus and Hereford cattle operations to Merino and Poll Dorset sheep studs, Frisbee is built to handle the diversity of Australian livestock breeding while keeping the platform simple enough to use between paddock checks.
Built on trust
Why producers trust Frisbee
Built by Livestock People
Frisbee isn't generic business software adapted for farming. It was designed from the ground up by people who have worked in livestock marketing - attending sales, building catalogues, and managing buyer relationships for Australian studs.
Guided by Industry Leaders
Our advisory board includes operators from some of Australia's most successful stud operations, including Millah Murrah Angus. Every feature is validated by people who understand the realities of running a modern stud.
Australian-Focused
Headquartered in Albury, NSW, Frisbee is purpose-built for Australian conditions. We understand BREEDPLAN, Sheep Genetics, the Australian sale calendar, and the unique dynamics of the local livestock market.
Secure & Reliable
Your stud data is protected with industry-standard encryption and hosted on enterprise-grade cloud infrastructure. We take data ownership seriously - your data is always yours.
Meet the Team
The passionate people behind Frisbee, working to make running a stud easier.
Nicolas Fenton
Founder & CEO
With years of hands-on experience in livestock marketing across Australian cattle and sheep studs, Nic founded Frisbee to solve the real challenges producers face - managing client relationships, running professional sales, and marketing their genetics. He has worked alongside some of Australia's leading stud operations and understands the gap between generic farm software and what breeders actually need to sell more livestock.
Ross Thompson
Chief Advisor
Owner and operator of Millah Murrah Angus - one of Australia's most recognised Angus studs. Ross brings decades of experience in stud cattle breeding, sale management, and buyer engagement. His deep understanding of what producers need drives Frisbee's product direction and ensures every feature solves a real industry problem.
Sasanga
Tech Wizard
The technical mastermind ensuring the Frisbee platform runs smoothly and securely.
What We Stand For
The principles that guide everything we build and every decision we make.
Producer-First Design
Every feature starts with one question: Does this make life easier for producers? Your needs drive our development.
Data Ownership & Privacy
Your breeding data is yours. We provide the tools; you own the insights. No third-party sharing, ever.
Simplicity Without Sacrifice
Powerful features that don't require a manual. Intuitive by design, sophisticated under the hood.
Australian-Built & Supported
Based in regional NSW, we understand Australian livestock operations, terminology, and the unique challenges you face.
Continuous Innovation
Regular updates driven by producer feedback. Your suggestions shape our roadmap and product evolution.
Reliability You Can Trust
Enterprise-grade infrastructure. Your data is always accessible when you need it.
Built on Modern Technology
Frisbee leverages cutting-edge cloud infrastructure to deliver speed, security, and scalability. Our platform is designed to grow with your operation while keeping your data safe and accessible.
We continuously invest in the latest technology to ensure Frisbee remains fast, reliable, and ahead of the curve in livestock management innovation.
Cloud-native architecture for anywhere access
Encryption for sensitive breeding data
Real-time synchronization across devices
Automated backups and disaster recovery
Mobile-responsive design for field use
Australian data hosting for compliance
Frisbee Headquarters
Albury, NSW 2640
Australia
Proudly based in Australia's livestock heartland