Years of Livestock Marketing Honed Into One Platform
We understand the challenges of running a modern stud operation because we've lived them. From breeding records to client relationships and sales optimisation, Frisbee brings decades of livestock marketing expertise into a single, powerful platform.
Our Mission
Empowering livestock producers with an innovative, flexible, and easy-to-use sales & marketing platform that optimises relationships by keeping them connected with their clients and data.
Our Vision
A future where every cattle and sheep producer has access to enterprise-grade technology that turns breeding data into competitive advantage, without the complexity of traditional farm management systems.
Our Story
For years, Australian livestock producers have juggled spreadsheets, paper records, and disconnected software just to manage their stud operations. Breeding data lived in one system, sales records in another, and client relationships in email threads that disappeared over time.
Frisbee was founded because I saw firsthand the frustration of producers trying to piece together, a sale from 50 diffrent note books and spreadsheets, There had to be a better way—a platform designed specifically for the unique needs of cattle and sheep studs.
We're constantly evolving based on feedback from producers like you. Every feature we build solves a real problem faced by working studs, ensuring Frisbee remains the most practical and powerful tool for livestock management in Australia.
Meet the Founder
The passionate person behind Frisbee, trying to make running a stud easier.
Nicolas Fenton
Founder & CEO
Passionate about transforming livestock marketing through technology and innovation.
What We Stand For
The principles that guide everything we build and every decision we make.
Producer-First Design
Every feature starts with one question: Does this make life easier for producers? Your needs drive our development.
Data Ownership & Privacy
Your breeding data is yours. We provide the tools; you own the insights. No third-party sharing, ever.
Simplicity Without Sacrifice
Powerful features that don't require a manual. Intuitive by design, sophisticated under the hood.
Australian-Built & Supported
Based in regional NSW, we understand Australian livestock operations, terminology, and the unique challenges you face.
Continuous Innovation
Regular updates driven by producer feedback. Your suggestions shape our roadmap and product evolution.
Reliability You Can Trust
Enterprise-grade infrastructure with 99.9% uptime. Your data is always accessible when you need it.
Built on Modern Technology
Frisbee leverages cutting-edge cloud infrastructure to deliver speed, security, and scalability. Our platform is designed to grow with your operation while keeping your data safe and accessible.
We continuously invest in the latest technology to ensure Frisbee remains fast, reliable, and ahead of the curve in livestock management innovation.
Cloud-native architecture for anywhere access
Encryption for sensitive breeding data
Real-time synchronization across devices
Automated backups and disaster recovery
Mobile-responsive design for field use
Australian data hosting for compliance
Why Producers Trust Frisbee
Built on a foundation of reliability, security, and deep understanding of Australian agriculture
Australian Owned & Operated
Built in Australia, for Australian livestock producers
Secure Cloud Infrastructure
Encryption and Australian data hosting
Used by Leading Studs
Trusted by cattle and sheep producers across the country
99.9% Uptime Guarantee
Reliable access to your data whenever you need it
Frisbee Headquarters
Albury, NSW 2640
Australia
Proudly based in Australia's livestock heartland