From catalogue creation to post-sale analytics, manage your livestock sales with ease and professionalism.
14-day free trial · No credit card required
Manage the entire sales lifecycle from listing to delivery. Track enquiries and give buyers up-to-date lot information through a live digital catalogue.
14-day free trial · No credit card required
Everything you need before, during, and after sale day, nothing you don't
Share a single link that always shows current lot information. Update a record once and it flows through to the catalogue instantly.
Signed-in buyers shortlist the lots they like and write notes against them, building their own sale-day plan inside your catalogue.
See which lots are drawing attention in the lead-up to the sale, so you know where interest sits and who is worth a phone call.
Give your team and stock agent shared access to lot details and buyer activity so everyone works from the same information.
Share a single link that always shows current lot information. Update a record once and it flows through to the catalogue instantly.
Signed-in buyers shortlist the lots they like and write notes against them, building their own sale-day plan inside your catalogue.
See which lots are drawing attention in the lead-up to the sale, so you know where interest sits and who is worth a phone call.
Give your team and stock agent shared access to lot details and buyer activity so everyone works from the same information.
From catalogue to gavel, tools to run a professional sale day.
Publish your catalogue as a single live link that buyers can browse on any device. Lot details stay current as your records change, and buyers can filter by sire, trait, or price. Reach interested buyers well beyond the sale yards, wherever they are.
Tools to create stunning digital and print-ready sale catalogues. Pull animal data, photos, pedigrees, and EBVs directly from your records with no re-typing and no copy-paste errors. Generate polished PDFs and shareable digital catalogues that reflect the quality of your breeding program.
See who is viewing your catalogue, which lots they have favourited, and what enquiries they have made. Buyer activity feeds directly into your client database, giving you a complete picture for follow-up before the sale and marketing after it.
Easily upload and manage photos and videos for each sale lot. Attach multiple images and video content to individual lots so buyers can assess animals thoroughly before sale day. Well-presented lots with quality media consistently attract more interest and stronger bidding.
Analyse sale outcomes, average prices, and buyer activity with detailed reports. Break down results by category, sire group, or buyer to understand what sold well and why. Compare performance against previous years to track your stud's trajectory and identify areas for improvement.
HOW IT WORKS
Build professional digital and print-ready sale catalogues in a fraction of the time. Select animals from your database and photos, pedigrees, and performance data populate automatically. Customise the layout with your branding, add sale terms, and export a shareable digital catalogue or print-ready PDF.
Share your catalogue link with the buyers most likely to bid. Signed-in buyers favourite lots and take notes as they prepare, and your sale dashboard shows which lots are drawing attention, so you can line up inspections and phone calls while there is still time to act.
Review average prices by category, buyer activity, and unsold lots after the gavel falls. Compare results against previous sales to sharpen pricing and marketing for next year, and share the insights with your stock agent to plan an even better sale.
Common Questions
Common questions about livestock sale management, catalogue creation, and sale day tools.
Livestock sale management software helps studs and agents organise every step of a bull or ram sale, from building digital catalogues and managing sale lots to tracking buyer interest and generating post-sale reports. Frisbee centralises the entire process so nothing gets missed on sale day.
In Frisbee, select animals from your database and the platform automatically populates their details including photos, pedigrees, EBVs, and performance data. Customise the layout with your branding, add sale terms, and generate both digital versions for online promotion and print-ready PDFs.
Yes. Frisbee tracks catalogue engagement, favourited lots, enquiries, and purchase outcomes for every sale. This data feeds into buyer profiles so you can see which clients are actively interested, what they've purchased previously, and target them with relevant marketing for future sales.
Post-sale analytics show average prices by category, clearance rates, top buyers, and price trends across seasons. By comparing results against previous sales, producers can adjust reserve prices, refine lot selection, and target marketing more effectively for better returns.
Frisbee consolidates every step of sale preparation into one workflow. Draft your sale lots from your animal database, attach photos and video, pull in the latest EBVs or ASBVs, set lot order, generate your catalogue, and begin promoting to your buyer list, all from the same platform. This eliminates the back-and-forth between spreadsheets, email, design software, and breed society records that traditionally makes sale prep so time-consuming.
Yes. Frisbee works with whatever sale format you run: on-property auctions, helmsman sales, or online platforms like AuctionsPlus. Frisbee handles the catalogue, buyer marketing, enquiries, and post-sale analytics that auction platforms don't cover, so your preparation and follow-up stay in one place regardless of how the bidding happens.
Frisbee stores complete sale records including lot results, buyer details, and pricing data for every sale you run. Use the analytics dashboard to compare average prices, clearance rates, and top-line revenue across years. Filter by sire group, animal category, or buyer segment to understand exactly where your results are improving and where there is room to grow.
Yes. You can invite your stock agent to access your Frisbee account with role-based permissions. They can review lot details, buyer enquiries, and catalogue engagement in the lead-up to the sale, suggest lot ordering, and familiarise themselves with the offering before sale day without needing you to send them separate documents.
No. Frisbee does not take a percentage of your sale proceeds. Your subscription gives you access to the full suite of sale management tools, including catalogue creation, lot management, buyer tracking, and post-sale analytics, without any per-head or commission-based fees.
