From catalog creation to post-sale analytics, manage your livestock sales events with ease and professionalism.
Manage the entire sales lifecycle from listing to delivery. Track enquiries, deliver up‑to‑date info & data instantly with our static site generation.
Everything you need to manage clients and deals—nothing you don't
See the full history of every client: conversations, proposals, projects, and past work.
Track proposals, retainers, and renewals without complex pipelines.
Always know who to follow up with and what needs to happen next.
Works just as well for solo consultants as it does for small firms.
Axis is designed for you
Everything you need to manage clients and deals—nothing you don't
See the full history of every client: conversations, proposals, projects, and past work.
Track proposals, retainers, and renewals without complex pipelines.
Always know who to follow up with and what needs to happen next.
Works just as well for solo consultants as it does for small firms.
From catalogue to gavel — tools to run a professional sale day.
Host professional online auctions accessible to a wider audience. Reach buyers who cannot attend in person, expand your geographic reach beyond traditional sale yards, and give interstate or international clients the ability to bid with confidence on your genetics.
Tools to create stunning digital and print-ready sale catalogues effectively. Pull animal data, photos, pedigrees, and EBVs directly from your records — no re-typing, no copy-paste errors. Generate polished PDFs and shareable digital catalogues that reflect the quality of your breeding program.
Register bidders, track bids, and manage communications seamlessly. Maintain a clear record of who registered, who bid on what, and who purchased — giving you a complete picture of buyer activity that feeds directly into your client database for future sale marketing.
Easily upload and manage photos and videos for each sale lot. Attach multiple images and video content to individual lots so buyers can assess animals thoroughly before sale day. Well-presented lots with quality media consistently attract more interest and higher bids.
Analyse sale outcomes, average prices, and buyer activity with detailed reports. Break down results by category, sire group, or buyer demographic to understand what sold well and why. Compare performance against previous years to track your stud’s trajectory and identify areas for improvement.
HOW IT WORKS
Create Sale Catalogs
Easily build professional digital and print-ready sale catalogues. Select animals from your database, automatically populate details including photos, pedigrees, and performance data. Customise layouts with your branding, add sale terms and conditions, and generate both digital versions for online promotion and print-ready PDFs for physical catalogues. The entire process takes a fraction of the time compared to building catalogues manually in design software or word processors.
Run Online Auctions
Manage your sale with a live reactive database so your clients always have the best data. Whether you are running an on-property auction, a helmsman sale, or a fully online event, Frisbee keeps lot information, bidding activity, and buyer registrations synchronised in real time. Your agents and buyers see the same current data, reducing confusion and building confidence in the sale process.
Analyse Sale Performance
Track key metrics to understand sale success and identify trends. Review average prices by category, buyer demographics, bidding patterns, and unsold lots. Generate detailed reports comparing current results against previous sales and industry benchmarks to optimise future pricing strategies and marketing approaches. Share these insights with your stock agent to collaboratively plan your next sale for even better results.
Common questions about livestock sale management, catalogue creation, and auction tools.
Livestock sale management software helps studs and agents organise every step of a bull or ram sale — from building digital catalogues and managing sale lots to tracking bids and generating post-sale reports. Frisbee centralises the entire process so nothing gets missed on sale day.
In Frisbee, select animals from your database and the platform automatically populates their details including photos, pedigrees, EBVs, and performance data. Customise the layout with your branding, add sale terms, and generate both digital versions for online promotion and print-ready PDFs.
Yes. Frisbee tracks bidder registrations, bid history, and purchase outcomes for every sale. This data feeds into buyer profiles so you can see which clients are active bidders, what they’ve purchased previously, and target them with relevant marketing for future sales.
Post-sale analytics show average prices by category, clearance rates, top buyers, and price trends across seasons. By comparing results against previous sales, producers can adjust reserve prices, refine lot selection, and target marketing more effectively for better returns.
Frisbee consolidates every step of sale preparation into one workflow. Draft your sale lots from your animal database, attach photos and video, pull in the latest EBVs or ASBVs, set lot order, generate your catalogue, and begin promoting to your buyer list — all from the same platform. This eliminates the back-and-forth between spreadsheets, email, design software, and breed society records that traditionally makes sale prep so time-consuming.
Yes. Frisbee supports multiple sale formats including traditional on-property auctions, helmsman sales, and fully online events. For online sales, buyers can register, view lots with full data and media, and participate remotely. The platform keeps lot status and bidding information synchronised in real time regardless of sale format.
Frisbee stores complete sale records including lot results, buyer details, and pricing data for every sale you run. Use the analytics dashboard to compare average prices, clearance rates, and top-line revenue across years. Filter by sire group, animal category, or buyer segment to understand exactly where your results are improving and where there is room to grow.
Yes. You can invite your stock agent to access your Frisbee account with role-based permissions. They can view lot details, registered bidders, and sale progress in real time. Many agents find this particularly useful for pre-sale preparation — they can review lot information, suggest lot ordering, and familiarise themselves with the offering before sale day without needing you to send them separate documents.
No. Frisbee does not take a percentage of your sale proceeds. Your subscription gives you access to the full suite of sale management tools — catalogue creation, lot management, bidder tracking, and post-sale analytics — without any per-head or commission-based fees.
