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Data-Driven Decisions

Livestock sales analytics that show what sells

Unlock the power of your data with advanced analytics, visualisations, and reporting to drive sales performance.

14-day free trial · No credit card required

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Data-Driven Sales Performance

Transform your sales outcomes with powerful analytics tools that provide actionable insights. Monitor sale performance, track buyer trends, and identify opportunities for growth.

14-day free trial · No credit card required

Analytics dashboard showing farm performance metrics

Know what's working

The full story behind every sale, from your top buyers to your top-performing sires.

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Sale results at a glance

See average prices, clearance rates, and top lots for every sale, calculated automatically from your results so you know exactly how the day went.

Sire and dam performance

Break results down by sire and dam to see which genetics draw the strongest prices and are shaping the direction of your breeding program.

Where your buyers are

Map buyer activity across the country to see where demand is coming from and which regions are worth targeting in your next campaign.

Year on year trends

Compare averages, clearance rates, and buyer numbers against previous sales to track whether your results are heading in the right direction.

What's in Analytics

Turn your herd data into actionable insights and better returns.

Custom Dashboards

Visualise key performance indicators (KPIs) relevant to your operation. Build dashboards that focus on the metrics you care about most, whether that is average sale price trends, genetic progress by trait, or buyer engagement, and access them at a glance from any device.

Real-time Insights

Access up-to-date information to make timely and informed decisions. As new data enters Frisbee, whether that is a weight recorded, a sale completed, or a client enquiry logged, your analytics update immediately, giving you a current picture of your operation rather than a snapshot from last month.

Sales Trend Analysis

Understand pricing trends and buyer behaviour from historical data. Track how your average sale prices have moved over time, identify which animal categories are trending upward, and compare results across seasons to gauge your position in the market.

Buyer Trend Analysis

Understand buyer preferences and purchasing patterns across sales. Identify your most valuable repeat buyers, see which breed types or genetic profiles attract the strongest demand, and discover geographic trends in your buyer base that can inform targeted marketing campaigns.

Benchmarking Tools

Compare your herd’s performance against industry and breed benchmarks. Understand where your genetics sit relative to breed averages for key traits, and use this data to communicate your stud’s genetic progress to prospective buyers with credibility and transparency.

Financial Performance Links

Connect livestock performance to financial outcomes for profitability insights. See the direct relationship between genetic investment, animal performance, and sale returns. Identify which sire groups deliver the best return on investment and allocate breeding resources accordingly.

HOW IT WORKS

Turning Data into Actionable Insights

  1. Connect Your Data

    Connect Your Data

    Bring your sales, animal records, and client interactions together in one place. Import existing data from spreadsheets, add EBVs, weights, and sale results, and log buyer enquiries as they come in. The more data Frisbee holds, the sharper the insights it can surface, so importing and entry are built to be quick.

  2. Visualise Trends

    Visualise Trends

    Use interactive charts to see how your results move over time. Break average prices, clearance rates, and top lots down by sire or dam, spot which genetics are drawing the strongest demand, and compare one sale against the last to see whether your averages are trending in the right direction.

  3. Optimise & Grow

    Optimise & Grow

    Act on what the data tells you. Use your sale and buyer insights to sharpen breeding decisions, set realistic reserves, and target the right buyers with the right message. Each sale feeds the next, turning a single day's results into a clear plan for a stronger sale next year.

Common Questions

Livestock AnalyticsFAQs

Common questions about real-time livestock performance insights and farm analytics.

  • 01What are real-time livestock performance insights?+

    Real-time livestock performance insights show live data on animal growth, EBV and ASBV trends, sale outcomes, and buyer engagement as it happens. Frisbee’s analytics dashboard gives Australian cattle and sheep studs instant visibility into herd or flock performance without waiting for manual report generation.

  • 02Which metrics should a livestock analytics platform track?+

    A livestock analytics platform should track growth rates, EBV and ASBV genetic trends, average sale prices, clearance rates, buyer activity, and sire and dam performance. Frisbee brings these together in customisable dashboards so you can see how your herd or flock and your sales are tracking at a glance.

  • 03Can farm analytics software compare sale and breeding outcomes?+

    Yes. Frisbee connects sale results directly to breeding data, so you can see which sire groups produce the highest-value progeny. Compare average sale prices by genetics, age, or category to make better breeding decisions.

  • 04How quickly can I start using analytics dashboards?+

    Analytics dashboards are available as soon as you enter your first data. Import existing records from spreadsheets and Frisbee generates insights immediately. Most producers have meaningful analytics within their first week.

  • 05How does analytics help cattle studs improve sale averages?+

    Analytics helps cattle studs improve sale averages by identifying which sire groups, trait profiles, and animal categories attract the strongest buyer demand. By tracking price trends across multiple sales, you can refine your breeding direction, adjust lot presentation, and target your marketing at the buyers who are willing to pay top dollar. Studs that use data to guide these decisions consistently outperform those relying on instinct alone.

  • 06Can I track buyer behaviour and purchasing patterns in Frisbee?+

    Yes. Frisbee records buyer interactions such as catalogue views, favourited lots, enquiries, purchases, and email engagement, and presents this data in your analytics dashboard. You can identify your most loyal repeat buyers, spot buyers who have gone quiet, and segment your client base by spending level, breed interest, or geographic location for targeted outreach.

  • 07Does Frisbee analytics integrate with breed society data?+

    Yes. Frisbee lets you record EBV data for cattle and ASBVs for sheep alongside your animal records. This genetic data feeds directly into your analytics, allowing you to track genetic progress over time, compare your herd or flock profile against breed averages, and demonstrate measurable improvement to prospective buyers.

  • 08Can I export analytics reports to share with my agent or advisor?+

    Yes. Frisbee analytics reports can be exported as PDFs or spreadsheets for sharing with stock agents, breeding advisors, or financial planners. You can also grant your agent or advisor direct access to your dashboard with role-based permissions, so they can review performance data and help you plan your next sale or breeding season collaboratively.