It's Not Just Cattle, It's Relationships: CRM for the Modern Breeder
In the seedstock game, you aren't just selling genetics; you're selling trust. Your reputation is your biggest asset, and your relationship with your buyers is what keeps you in business.
Yet, most producers rely on memory to recall what a client bought three years ago. Frisbee's Client Relationship Management (CRM) changes that.
Know Your Buyer
Frisbee helps you build a detailed database of every client, agent, and prospect you interact with.
Purchase History Instantly see every animal a client has bought from you — including dates, prices, and animal details.
Smart Notes Did a client mention they're looking for low birth-weight bulls next season? Log a note. When next season rolls around, you'll know exactly who to call.
Client Segmentation Tag clients as "Volume Buyers," "Commercial Producers," or "Stud Breeders" to tailor your approach and marketing efforts.
The Personal Touch
Imagine a client calls, and you can immediately ask how the bull they bought in 2023 is performing — by name. That level of attention to detail builds loyalty that lasts for generations.
Your clients remember when you remember them. It's not about being pushy; it's about being professional and genuinely invested in their success.
Why CRM Matters for Stud Producers
- Drive Repeat Business: Know who's due for a return purchase
- Personalise Your Marketing: Send the right animals to the right buyers
- Track Agent Relationships: Manage introductions and referrals
- Prepare for Sales: Know who's attending and what they're after
- Build Generational Loyalty: Relationships that span decades start with good records
From Prospect to Lifelong Client
Frisbee's CRM integrates directly with your herd data and sales events. When you're preparing for a sale, you can see:
- Which clients bought similar animals previously
- Who's been browsing your catalogue
- Which prospects haven't purchased yet but have shown interest
This isn't just a contact list — it's a strategic tool for growing your stud business.
Build Better Relationships with Frisbee CRM
Because in the seedstock business, the best genetics mean nothing without the right relationships to back them up.
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