Frisbee helps Merino studs manage the complexity of dual-purpose genetics. From ASBV data to fleece measurements and buyer relationships, present your rams with the professionalism that Australia's most iconic breed deserves.
Answer
Frisbee is a CRM, sales, and marketing platform built specifically for Australian Merino stud operations. It brings together ASBV data, professional sale catalogues, buyer relationship management, and targeted marketing campaigns in one integrated platform.
Whether you are preparing for your annual ram sale, nurturing long-term buyer relationships, or growing your client base, Frisbee replaces scattered spreadsheets and manual processes with purpose-built tools designed for the Australian sheep industry.
Breed-specific problems that generic software ignores.
Merino breeding involves tracking fibre diameter, staple length, staple strength, yield, fleece weight, and carcase traits simultaneously. Managing this volume of data across hundreds of rams is overwhelming without purpose-built tools.
Modern Merino genetics deliver both wool and meat production. Presenting ASBVs, index rankings, and fleece measurement data in a way that commercial buyers can quickly evaluate requires professional catalogue design.
ASBVs from Sheep Genetics, fleece test results from labs, and visual assessment scores often live in separate systems. Pulling this together for sale preparation is one of the biggest time sinks for Merino stud principals.
Merino ram buyers span from the Western Australian wheatbelt to the New England tablelands. Reaching this geographically dispersed buyer base with consistent, professional marketing is expensive with traditional methods.
Merino studs often have deep, multi-generational buyer relationships. Without a CRM, the nuances of each client's flock type, country, and breeding direction are stored only in the stud principal's memory.
Purpose-built tools for Merino breeders.
01
Build ram profiles that combine ASBVs with fleece measurement data, visual scores, and performance results. Every metric a buyer needs is presented clearly in one place.
02
Generate sale catalogues that showcase both wool and carcase merit. ASBV tables, fleece data summaries, and photos are formatted professionally for digital and print distribution.
03
Record and display ASBVs and fleece test results in Frisbee. Eliminate double-handling and ensure every ram profile is accurate when sale time arrives.
04
Segment buyers by wool-growing region, flock type, or purchase history. Send targeted email and SMS campaigns that cost a fraction of print advertising and deliver measurable results.
05
Record every buyer's flock details, breeding preferences, country type, and purchase history. Provide personalised ram recommendations that strengthen multi-generational relationships.
Common questions from Merino breeders about using Frisbee for their stud operations.
Yes. Frisbee lets you record and display ASBVs, index values, and genomic data alongside your animal records. This data is displayed on ram profiles and automatically populated into sale catalogues alongside fleece measurement results.
Frisbee stores fibre diameter, staple length, staple strength, yield, fleece weight, and coefficient of variation for each animal. This data is presented alongside ASBVs in profiles and catalogues, giving buyers a complete picture of wool quality.
Yes. The catalogue builder creates professional publications with ASBV tables, fleece data summaries, pedigree charts, and photos. Catalogues are available as shareable digital links or print-ready PDFs with your stud branding.
Absolutely. Frisbee's data fields accommodate the full range of Merino types, from ultrafine operations focused on fibre diameter to dual-purpose studs emphasising both wool and carcase merit.
Frisbee's CRM segments buyers by state, region, and property type. You can run targeted campaigns for Western Australian buyers, New South Wales pastoral clients, or Victorian mixed-farming operations - each with tailored messaging.
Plans start at $149 per month. Pricing depends on flock size and feature requirements. Annual billing provides approximately 15% savings. All plans include CRM, catalogue, and marketing tools.
Yes. Frisbee's analytics dashboard breaks down sale performance by sire group, showing average prices, clearance rates, and buyer interest. This data helps you refine your breeding program and marketing focus.
Most studs are operational within one to two weeks. Our support team assists with data migration from spreadsheets and existing databases to ensure a smooth transition.
Our team is ready to help you get the most out of Frisbee-reach out for support or book a tailored walkthrough.
Join Merino studs across Australia who are using Frisbee to manage their buyer relationships, create professional sale catalogues, and grow their client base.
