Frisbee helps Hereford studs showcase their genetics with confidence. From EBV data management to polished sale catalogues and targeted buyer marketing, manage every aspect of your Hereford operation in one platform.
Answer
Frisbee is a CRM, sales, and marketing platform built specifically for Australian Hereford stud operations. It brings together EBV data, professional sale catalogues, buyer relationship management, and targeted marketing campaigns in one integrated platform.
Whether you are preparing for your annual bull sale, nurturing long-term buyer relationships, or growing your client base, Frisbee replaces scattered spreadsheets and manual processes with purpose-built tools designed for the Australian cattle industry.
Breed-specific problems that generic software ignores.
Hereford cattle offer outstanding maternal traits, feed efficiency, and docility, yet communicating this value proposition clearly to commercial producers requires professional marketing materials and consistent messaging.
BREEDPLAN EBVs, poll/horn status, colour genetics, and performance test results are often scattered across multiple systems. Consolidating this data for sale preparation is tedious and error-prone.
Many Hereford studs operate with modest marketing budgets. Without efficient digital tools, spending is concentrated on expensive print advertising with limited ability to measure return on investment.
The gap between annual bull sales can stretch to eleven months. Keeping buyers engaged and informed about your breeding program throughout the year is difficult without a structured communication strategy.
Purpose-built tools for Hereford breeders.
01
Create polished digital profiles for every animal with EBV data, photos, videos, and pedigree information. Present your Hereford genetics with the quality they deserve.
02
Record and display EBVs, genomic results, and performance data in a single platform. Every animal record is complete, current, and ready for catalogue production at any time.
03
Replace expensive print campaigns with targeted email and SMS marketing. Reach the right buyers at a fraction of the cost, and measure exactly which campaigns drive sale attendance.
04
Schedule regular updates showcasing calf drops, joining results, and breeding program highlights. Frisbee's CRM ensures every buyer receives relevant, timely communication that builds anticipation for your next sale.
Common questions from Hereford breeders about using Frisbee for their stud operations.
Yes. Frisbee lets you record and display all Hereford EBVs and selection indexes, including the Hereford breed-specific indexes. Data is automatically formatted for catalogue production and buyer communications.
Absolutely. Frisbee allows you to categorise and display both Poll Hereford and Horned Hereford animals with appropriate breed identifiers, genetic data, and search filters for buyers.
Frisbee's marketing tools let you segment your database by buyer type, location, and past purchases. You can target commercial producers with specific campaigns highlighting your bulls' maternal traits, feed efficiency data, and docility scores.
Frisbee generates professional catalogues with your stud branding, high-resolution photos, EBV tables, pedigree charts, and lot descriptions. Catalogues are available as shareable digital links or print-ready PDFs.
Yes. Frisbee supports single-vendor on-property sales and multi-vendor events. The platform manages lot sequencing, vendor allocation, and unified buyer communications for any sale format.
The CRM tracks every buyer interaction and purchase. You can set reminders for follow-up calls, schedule seasonal updates, and send personalised recommendations based on each buyer's breeding objectives and purchase history.
Our team is ready to help you get the most out of Frisbee-reach out for support or book a tailored walkthrough.
Join Hereford studs across Australia who are using Frisbee to manage their buyer relationships, create professional sale catalogues, and grow their client base.
