Frisbee gives Charolais studs a purpose-built platform to showcase their growth and carcase genetics. Manage your EBV data, build professional sale catalogues, and market your bulls to commercial producers across Australia.
Answer
Frisbee is a CRM, sales, and marketing platform built specifically for Australian Charolais stud operations. It brings together EBV data, professional sale catalogues, buyer relationship management, and targeted marketing campaigns in one integrated platform.
Whether you are preparing for your annual bull sale, nurturing long-term buyer relationships, or growing your client base, Frisbee replaces scattered spreadsheets and manual processes with purpose-built tools designed for the Australian cattle industry.
Breed-specific problems that generic software ignores.
Charolais bulls are renowned for exceptional growth rates, muscling, and carcase yield, but translating this into compelling marketing requires more than words. Buyers expect EBV data, scan results, and index rankings presented clearly alongside high-quality photography.
EBVs, genomic results, and performance test records from the Charolais Society of Australia and BREEDPLAN often live in separate reports and spreadsheets. Consolidating this data for sale preparation is tedious and risks errors that undermine buyer confidence.
Commercial producers who cross Charolais bulls over British and Bos indicus females are spread across every climate zone. Marketing to this diverse buyer base requires segmented, targeted campaigns that generic tools cannot deliver.
Many Charolais studs present significant numbers of bulls each year. Compiling catalogue lots, updating EBVs, sourcing photos, and coordinating pedigree information for each animal without dedicated software is time-intensive and error-prone.
The gap between annual bull sales can be ten months or more. Without a structured CRM and communication strategy, buyer relationships go cold and competitors step in with regular, professional outreach.
Purpose-built tools for Charolais breeders.
01
Record and display EBVs, genomic results, and performance figures in Frisbee. Every bull profile combines current genetic merit with photos, pedigree, and scan data — accurate, complete, and always ready for catalogue production.
02
Generate polished digital and print-ready catalogues that automatically populate EBVs, indexes, scan data, and pedigrees. Update a bull's record once and every catalogue reflects the change instantly.
03
Segment your buyer database by production system, location, and purchase history. Send targeted email and SMS campaigns that highlight the growth, muscling, and carcase data your buyers care about most.
04
Track every buyer interaction, preference, and purchase in one place. When a commercial producer calls about joining ratios or sire line performance, pull up their complete history instantly and tailor your recommendation.
05
After every sale, review clearance rates, price trends by sire group, buyer demographics, and marketing attribution. Use the data to sharpen your breeding program and marketing strategy year on year.
Common questions from Charolais breeders about using Frisbee for their stud operations.
Yes. Frisbee lets you record and display all Charolais EBVs, selection indexes, and genomic results. Data is shown on bull profiles and automatically populated into sale catalogues, ensuring buyers always see current genetic merit.
You select bulls from your herd, and Frisbee generates a professional catalogue with EBV tables, pedigree charts, scan data, photos, and lot descriptions. Catalogues are available as shareable digital links or print-ready PDFs.
Yes. Frisbee's CRM lets you segment buyers by climate zone, location, and production focus. You can run separate campaigns for tropical producers using Charolais over Bos indicus cows and southern producers crossing for carcase quality.
Frisbee lets you record and display EBV data and performance records used in conjunction with the Charolais Society of Australia and BREEDPLAN. All genetic data can be managed within a single platform.
Frisbee's CRM records every buyer interaction, purchase, and enquiry. You can see which sire lines a buyer has purchased, their preferred EBV index ranges, and their communication preferences for follow-up.
Plans start at $149 per month for smaller studs, scaling with herd size and features. Annual billing provides approximately 15% savings. All plans include CRM, catalogue tools, and marketing features.
Yes. Frisbee supports bulk import from Excel and CSV files. Our support team provides templates and assists with data migration, including pedigree records, performance histories, and buyer databases.
Our team is ready to help you get the most out of Frisbee-reach out for support or book a tailored walkthrough.
Join Charolais studs across Australia who are using Frisbee to manage their buyer relationships, create professional sale catalogues, and grow their client base.
