Frisbee is built for Brangus breeders who need to communicate the unique advantages of their composite genetics. Manage your EBV data, create compelling sale catalogues, and market your bulls to northern and southern producers alike.
Answer
Frisbee is a CRM, sales, and marketing platform built specifically for Australian Brangus stud operations. It brings together EBV data, professional sale catalogues, buyer relationship management, and targeted marketing campaigns in one integrated platform.
Whether you are preparing for your annual bull sale, nurturing long-term buyer relationships, or growing your client base, Frisbee replaces scattered spreadsheets and manual processes with purpose-built tools designed for the Australian cattle industry.
Breed-specific problems that generic software ignores.
Brangus cattle combine Brahman heat tolerance with Angus carcase quality, but conveying this value proposition requires detailed data presentation. Buyers need to see performance data alongside EBVs to appreciate the hybrid vigour benefits.
Brangus operations often interact with both the Australian Brangus Cattle Association and BREEDPLAN. Keeping genetic records, registration data, and performance information synchronised across multiple bodies is complex.
Brangus bulls appeal to producers in tropical, subtropical, and temperate regions. Marketing to such a geographically diverse buyer base requires segmented campaigns tailored to each region's production challenges.
Generic livestock marketing materials don't capture what makes Brangus genetics unique. Breeders need tools that highlight heat tolerance, tick resistance, and carcase quality in a professional format.
Beyond standard EBVs, Brangus buyers are interested in tropical adaptation scores, sheath scores, and coat type data. Managing and presenting this additional information alongside standard genetic data adds complexity.
Purpose-built tools for Brangus breeders.
01
Build animal profiles that combine EBVs with tropical adaptation scores, coat data, sheath scores, and performance results. Give buyers the complete picture of each animal's genetic merit.
02
Record and manage EBVs and breed society records in one platform. Reduce double-handling and ensure every animal profile is accurate and current.
03
Segment your buyer database by climate zone, property location, or production system. Send tailored campaigns that speak directly to northern producers' tick pressure concerns or southern producers' carcase quality focus.
04
Generate sale catalogues that highlight what makes Brangus genetics valuable. Feature tropical adaptation data, heterosis benefits, and performance figures alongside standard EBV tables and photos.
05
Track buyer preferences across regions and production systems. Understand which traits drive purchasing decisions in different markets and adjust your marketing accordingly.
Common questions from Brangus breeders about using Frisbee for their stud operations.
Yes. Frisbee supports custom data fields that allow you to display tropical adaptation scores, sheath scores, coat type, and other Brangus-specific metrics alongside standard EBVs.
Frisbee lets you record and display EBV data used by the Australian Brangus Cattle Association. You can manage registration data and genetic records within the platform for streamlined record keeping.
Frisbee's CRM lets you segment buyers by location, climate zone, and production focus. You can create separate campaigns highlighting heat tolerance for northern producers and carcase quality for southern markets.
Frisbee is designed for stud stock operations and supports breed-specific data fields. For Brangus, this means displaying tropical adaptation data, heterosis information, and composite breed advantages alongside standard genetic metrics.
Yes. Frisbee's catalogue builder includes templates that feature tropical adaptation data, Brahman content percentages, and composite breed advantages alongside EBV tables, photos, and pedigrees.
Frisbee lets you record weight records, scan data, and fertility results, then use this information in animal profiles and marketing materials.
Plans start at $149 per month. Pricing scales with herd size and feature requirements, with annual billing discounts available. All plans include CRM, catalogue tools, and marketing features.
Our team is ready to help you get the most out of Frisbee-reach out for support or book a tailored walkthrough.
Join Brangus studs across Australia who are using Frisbee to manage their buyer relationships, create professional sale catalogues, and grow their client base.
