Frisbee gives Angus breeders a purpose-built CRM, sale catalogue, and marketing platform. Manage your EBV data, nurture buyer relationships, and present your bulls and females with the professionalism they deserve.
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Frisbee is a CRM, sales, and marketing platform built specifically for Australian Angus stud operations. It brings together EBV data, professional sale catalogues, buyer relationship management, and targeted marketing campaigns in one integrated platform.
Whether you are preparing for your annual bull sale, nurturing long-term buyer relationships, or growing your client base, Frisbee replaces scattered spreadsheets and manual processes with purpose-built tools designed for the Australian cattle industry.
Breed-specific problems that generic software ignores.
EBVs, indexes, and genomic results live in separate spreadsheets, BREEDPLAN reports, and notebooks. Pulling together accurate, up-to-date genetic information for a sale catalogue or buyer enquiry takes hours of cross-referencing.
Repeat bull buyers are the lifeblood of an Angus stud, yet most operations track client history in memory or scattered email threads. When a key buyer rings asking about a sire line, you need instant access to their purchase history and preferences.
Compiling lot descriptions, EBV tables, photos, and pedigree details into a polished catalogue is one of the most time-consuming tasks of the sale season. Errors in EBV data or missing photos undermine buyer confidence.
Many Angus studs still rely on print advertising and word-of-mouth. Without targeted digital campaigns, you miss the growing cohort of commercial producers who research bulls online before attending a sale.
After the hammer falls, most studs have limited insight into which sire lines sold best, which marketing channels drove attendance, or how clearance rates compare year-on-year.
Purpose-built tools for Angus breeders.
01
Record and display EBVs, selection indexes, and genomic results in Frisbee. Every animal profile displays current genetic merit alongside photos, pedigree, and performance data - always accurate, always up to date.
02
Track every buyer interaction, purchase history, and breeding preference in one place. When a client calls, pull up their complete history instantly and recommend bulls that match their breeding objectives.
03
Generate polished digital and print-ready catalogues that automatically populate EBVs, indexes, photos, and pedigrees. Update a single animal record and every catalogue reflects the change.
04
Segment your buyer database by location, purchase history, or breed interest, then send targeted campaigns showcasing your sale team. Reach commercial producers who are actively searching for Angus genetics.
05
After every sale, review clearance rates, average prices by sire group, buyer demographics, and marketing attribution. Use data to refine your breeding program and marketing strategy year after year.
Common questions from Angus breeders about using Frisbee for their stud operations.
Yes. Frisbee lets you record and display EBV data, selection indexes, and genomic results alongside your animal records. Data is displayed on animal profiles and automatically populated into sale catalogues, ensuring buyers always see current genetic merit.
You select lots from your herd, and Frisbee generates a professional catalogue with EBV tables, pedigree charts, photos, and lot descriptions. Catalogues can be shared digitally or exported for print. Any updates to animal data are reflected immediately.
Absolutely. Frisbee's CRM records every buyer interaction, purchase, and enquiry. You can see which sire lines a buyer has purchased previously, their preferred index ranges, and their communication preferences.
Yes. Frisbee handles both single-vendor on-property sales and multi-vendor events. Each vendor manages their own lots and buyer data while the sale organiser maintains a unified catalogue and buyer list.
Frisbee provides email and SMS campaign tools with breed-specific templates. You can segment buyers by location, purchase history, or breed interest, then track engagement metrics to optimise future campaigns.
Plans start at $149 per month for smaller studs. Pricing scales with herd size and feature requirements. Annual billing provides approximately 15% savings. Visit our pricing page for full details.
Yes. Frisbee supports bulk import from Excel and CSV files. Our support team provides templates and assists with data migration, including pedigree records, health histories, and buyer databases.
Frisbee is designed to complement platforms like AuctionsPlus. You can prepare sale lots, generate catalogues, and manage buyer communications within Frisbee, then use AuctionsPlus for the auction itself.
Our team is ready to help you get the most out of Frisbee-reach out for support or book a tailored walkthrough.
Join Angus studs across Australia who are using Frisbee to manage their buyer relationships, create professional sale catalogues, and grow their client base.
