AuctionsPlus
Australia's leading online livestock selling platform, enabling producers to buy and sell cattle and sheep through digital auctions and private sales.
AuctionsPlus is Australia's largest online livestock marketplace, facilitating the sale of cattle, sheep, and goats through digital auctions and private treaty listings. Founded in 1987 as a satellite-based selling system, it has evolved into a comprehensive online platform that connects buyers and sellers across the country, removing the geographic barriers that traditionally limited market access in rural Australia.
The platform operates both standalone online auctions and hybrid events that complement on-property sales. For stud stock, AuctionsPlus offers a channel to reach interstate and international buyers who may not be able to attend a physical sale. Commercial livestock sales on AuctionsPlus are assessed by independent third-party assessors, with detailed lot descriptions, photographs, and (for stud stock) breeding value data provided to bidders. The platform handles the auction process, including bidding, invoicing, and settlement.
For stud producers, AuctionsPlus integration is increasingly important as buyer expectations shift towards digital convenience. Listing lots on AuctionsPlus alongside an on-property sale expands the potential buyer pool, and the platform's data on sale results, buyer demographics, and market trends provides valuable intelligence. Managing the interface between on-property and online selling requires careful coordination — catalogues, lot information, and marketing must be consistent across both channels.
How Frisbee Integrates with AuctionsPlus
Frisbee is designed to work alongside the technologies and platforms that Australian producers already rely on. Our tools complement services like AuctionsPlus by ensuring that your marketing, catalogues, and buyer communication are seamlessly coordinated across both physical and digital selling channels.
Whether you are running an on-property auction, listing lots online, or managing a hybrid sale event, Frisbee provides the CRM, catalogue, and marketing infrastructure to reach more buyers and achieve better results.
Related Terms
Explore other glossary terms related to auctionsplus.
Helmsman Auction
A simultaneous, timed auction format where all lots are open for bidding at the same time, commonly used for livestock sales conducted online.
On-Property Sale
A livestock sale conducted at the vendor's property, allowing buyers to inspect animals in their breeding environment.
Bull Sale
An organised sale event where registered or commercial bulls are offered for purchase, typically conducted as an auction with a published catalogue.
Ram Sale
A sale event where stud or flock rams are offered to buyers, commonly held on-property or through multi-vendor sales and online platforms.
Sale Catalogue
A printed or digital publication listing all lots offered at a livestock sale, including pedigree, performance data, and breeding values.