Build Your Buyer Database
Your buyers are your most valuable asset. Frisbee's livestock CRM helps you track relationships, understand buying patterns, and market to the right people at the right time.
The Buyer Relationship Challenge
Most stud producers know their top buyers by name and memory. But what about the buyer who purchased two bulls three years ago and hasn't been back? Or the enquiry from last month's field day that never got followed up? Or the new producer who moved into the district and doesn't know you exist?
Without a system to track buyer relationships, studs leak revenue every year. Buyers who feel forgotten go elsewhere. Enquiries that sit in an inbox for too long go cold. And marketing campaigns sent to the wrong audience waste time and money.
A livestock-specific CRM changes this. It gives you a complete picture of every client — who they are, what they've bought, what they're interested in, and when to reach out. It turns buyer relationships from something you manage in your head into a system that drives repeat sales.
What You Get with Frisbee CRM
Complete Client Profiles
Every buyer has a detailed profile with contact details, property information, breed interests, purchase history, and communication log. See the full picture at a glance.
Purchase History Tracking
Know exactly what each buyer has purchased, when, and at what price. Identify your most valuable clients and understand buying patterns across your herd or flock.
Smart Segmentation
Tag and group clients by breed interest, location, budget range, or custom categories. Send targeted communications that are relevant to each buyer's specific interests.
Communication Log
Every email, SMS, phone note, and interaction is logged automatically. When a buyer calls, you have their complete history at your fingertips in seconds.
Follow-Up Reminders
Set reminders to check in with buyers after a sale, before a new season, or when you have genetics that match their criteria. Never let a warm lead go cold.
Marketing Integration
Your CRM data feeds directly into Frisbee's marketing tools. Build email campaigns targeting specific buyer segments with sale announcements, new genetics, or stud updates.
Livestock CRM FAQs
What is a livestock CRM?
A livestock CRM (Customer Relationship Management) system is software designed to help stud producers and stock agents manage buyer and client relationships. It tracks contact details, purchase history, communication, preferences, and helps you run targeted marketing campaigns to grow sales.
Why do I need a CRM for my stud?
Most studs manage buyer relationships through memory, notebooks, or phone contacts. A CRM centralises this data so you never lose track of a buyer, their purchase history, or what breeds they're interested in. It helps you market to the right people and build repeat business.
Can I import my existing client list into Frisbee?
Yes. You can import existing client data from spreadsheets (CSV/Excel) into Frisbee. The import tool maps your columns to Frisbee's client fields, making the transition straightforward.
How does the CRM help me sell more livestock?
By knowing who your buyers are, what they've purchased, and what they're looking for, you can send targeted sale announcements, personalise your communication, and follow up at the right time. Studs that maintain buyer relationships consistently achieve higher clearance rates and average prices.
Can I segment my buyer database?
Yes. Frisbee lets you tag and segment clients by breed interest, purchase history, location, budget range, and custom categories. This means you can send Angus bull buyers different content than Poll Dorset ram buyers.
Does Frisbee track communication history?
Yes. Every email, SMS, note, and interaction is logged against the client profile. When a buyer calls about a lot, you can see their entire history in seconds — previous purchases, enquiries, and all prior communication.
Start Building Your Buyer Database
See how a livestock-specific CRM can help you build stronger buyer relationships and sell more livestock.