Reach Your Buyers with Email Marketing
Send professional sale announcements, stud updates, and targeted campaigns to your buyer database — all from the same platform that manages your livestock data.
The Marketing Communication Challenge
Most stud producers know they should be communicating with buyers more often. But between managing stock, preparing for sales, and running a property, marketing falls to the bottom of the list. When it does happen, it's a blanket email blast from a personal inbox — no segmentation, no tracking, and no way to know what worked.
Generic email platforms like Mailchimp don't understand livestock. You can't segment by breed interest, purchase history, or geographic region without hours of manual list management. The result is irrelevant emails that buyers ignore, or worse — unsubscribe from.
Frisbee's email marketing is built on top of your buyer database. Because it already knows who your clients are, what they've purchased, and what breeds they follow, you can send targeted campaigns in minutes rather than hours. The right message reaches the right buyer at the right time.
How Frisbee Powers Your Marketing
Targeted Campaigns
Segment your buyer list by breed interest, purchase history, location, or custom tags. Send Angus bull buyers different content than Poll Dorset ram buyers — without maintaining separate spreadsheets.
Sale Announcements
Build and send professional sale announcements that pull catalogue data directly from your Frisbee account. Include lot highlights, sale dates, and links to your online catalogue.
Stud Update Newsletters
Keep your buyers engaged between sales with stud updates, new genetics, property news, and upcoming event details. Pre-built templates make it quick to send polished communications.
Campaign Analytics
Track open rates, click-throughs, and engagement by campaign. See which buyers are engaging with your content and follow up with warm leads before sale day.
Automated Follow-Ups
Set up automated emails for post-sale thank-yous, pre-sale reminders, and buyer re-engagement. Keep your stud top-of-mind without adding to your workload.
CRM Integration
Every email sent and opened is logged against the buyer's profile. Your sales team can see a complete communication history when a buyer calls or visits on sale day.
Email Marketing FAQs
Do I need a separate email marketing tool?
No. Frisbee includes built-in email marketing that works directly with your buyer database. There's no need to export contacts to a third-party platform or maintain separate lists.
Can I send to specific buyer segments?
Yes. You can target campaigns by breed interest, location, purchase history, buyer tags, or any combination of filters. This ensures your emails are relevant to each recipient.
Are there email templates I can use?
Yes. Frisbee provides professional email templates designed for livestock marketing — sale announcements, stud updates, event invitations, and more. You can customise colours, logos, and content to match your brand.
How does campaign tracking work?
Frisbee tracks opens, clicks, and engagement for every campaign. You can see which buyers opened your sale announcement, clicked on a lot, or forwarded it to someone else. This data is logged against their CRM profile.
Will my emails end up in spam?
Frisbee uses authenticated sending infrastructure with SPF, DKIM, and DMARC configured. Combined with proper list management and unsubscribe handling, your emails are delivered to inboxes, not spam folders.
Can I schedule campaigns in advance?
Yes. You can schedule emails to send at a specific date and time. This is useful for coordinating sale announcements with catalogue releases or social media posts.
Start Marketing to Your Buyers
See how Frisbee's built-in email marketing helps you reach the right buyers with the right message.