Run More Professional Sales
From catalogue creation to post-sale analytics, Frisbee gives you everything you need to plan, promote, and execute a successful bull or ram sale — all in one platform.
The Sale Day Challenge
Running a bull or ram sale involves dozens of moving parts — selecting lots, preparing EBV data, creating catalogues, marketing to buyers, managing enquiries, and tracking results. Most studs cobble together spreadsheets, email clients, and paper records to make it work. The result? Wasted time, missed opportunities, and inconsistent buyer experiences.
Whether you're running an on-property Angus bull sale, a Helmsman auction, a Poll Dorset ram sale, or listing on AuctionsPlus, the preparation and follow-up is what separates a good sale from a great one. That's where Frisbee comes in.
How Frisbee Helps You Sell More Livestock
Professional Sale Catalogues
Build polished catalogues with EBV data, images, pedigree information, and lot details pulled directly from your animal records. Update once, and it flows through everywhere.
Targeted Buyer Marketing
Send sale announcements, catalogue previews, and reminders to the right buyers. Segment your database by breed interest, purchase history, region, or budget to maximise attendance.
Enquiry Management
Track every buyer enquiry in one inbox. Know who's interested in which lots, set follow-up reminders, and ensure no serious buyer falls through the cracks before sale day.
Post-Sale Analytics
After the gavel drops, analyse clearance rates, average prices, top buyers, sire performance, and year-over-year trends. Use this data to plan your next sale and marketing strategy.
Client Follow-Up
Automatically log sale results against buyer profiles. Send thank-you messages, invoices, and delivery details to buyers. Build the relationship for next year's sale.
Sale Day Preparation
Keep your entire team on the same page with shared access to lot details, buyer information, and sale logistics. Everything they need is in their pocket on mobile.
Bull & Ram Sale FAQs
What is bull sale management software?
Bull sale management software helps cattle studs plan, organise, and execute on-property and online bull sales. It typically includes catalogue creation, lot management, buyer communication, and post-sale analytics — replacing spreadsheets and manual processes.
Can I create a professional sale catalogue with Frisbee?
Yes. Frisbee lets you build professional sale catalogues with EBV data, images, breeding information, and lot details. Catalogues can be shared digitally or printed, and are automatically updated when animal records change.
How does Frisbee help with buyer communication before a sale?
Frisbee includes email and SMS marketing tools so you can send targeted sale announcements, catalogue previews, and reminders to your buyer database. You can segment buyers by purchase history, breed interest, or location.
Can I track sale results and buyer activity?
Yes. After a sale, Frisbee provides analytics on clearance rates, average prices, top buyers, and sire performance. This data helps you plan future sales and marketing strategies.
Does Frisbee integrate with AuctionsPlus?
Frisbee is designed to complement platforms like AuctionsPlus by providing the pre-sale marketing, buyer management, and post-sale analytics that auction platforms don't cover.
Ready to Run a Better Sale?
See how Frisbee can help you plan, promote, and execute your next sale with less stress and better results.